Our Social Media Netiquette

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Our social media channels serve as platforms to inform you about news, projects, and services at Zurich Airport and to engage in dialogue with you. We aim to foster a safe, factual, and respectful environment for exchange within the airport community, in which everyone is welcome.

The following rules help us uphold this standard. They supplement the terms of use of the respective platforms and apply to all posts, comments, images, and other content published on our channels.

Our Communication Culture

Zurich Airport is an international meeting place and a point of encounter for many cultures. We also value and promote this diversity online. Accordingly, we expect everyone who posts on our channels to maintain:

  • a respectful, courteous, and professional tone
  • openness towards differing perspectives
  • objectivity, including when addressing critical topics

We do not tolerate discriminatory, offensive, degrading, or violence-glorifying content. This includes, in particular:

  • racist, sexist, homophobic, or otherwise discriminatory statements of any kind
  • personal attacks, threats, or deliberate provocation
  • obscene, pornographic, or unlawful content
  • content that incites violence, hatred, or illegal conduct

Content of this nature will be removed without prior notice. We reserve the right to block profiles and, in cases of serious violations, to initiate legal action.

Objectivity and Relevance to Topic

Our social media channels focus on topics relating to Zurich Airport, including travel, services, infrastructure projects, sustainability, and corporate news. Please note:

  • Remain on topic in relation to the respective post.
  • Formulate criticism in a constructive and comprehensible manner.
  • Refrain from posting repeated identical comments or mass submissions.

Contributions that are unrelated to Zurich Airport or that disrupt constructive exchange may be removed.

Advertising, Spam, and Legally Impermissible Content

The following content is not permitted:

  • commercial advertising or product placements
  • spam, mass comments, or automated content
  • false or misleading statements
  • content that infringes copyright, trademark, or personal rights
  • malware, phishing links, or other security-threatening content

Protection of Privacy

For your own protection and that of others, please do not publish personal data in comments or posts. This includes, but is not limited to:

  • addresses
  • telephone numbers
  • email addresses
  • booking references or travel documents

When publishing photos or videos, please ensure that you have obtained the consent of all identifiable persons and that no security-sensitive areas are shown without authorisation.

Copyright and Use of Trademarks

  • Please publish only content (texts, photos, videos, graphics) for which you hold the necessary rights.
  • The use of logos, images, or other trademarks of Zurich Airport Ltd. is permitted only with the prior written consent of Zurich Airport Ltd.
  • By publishing content on our channels, you grant us the right to reuse such content on our social media channels, including attribution of your name and without any legal or compensation claims against us. If you do not agree to such reuse, please inform us accordingly.

Moderation and Consequences

Our social media team monitors all channels and ensures compliance with this Netiquette. We reserve the right to:

  • remove content that violates this Netiquette or applicable law;
  • block users in the event of repeated or serious violations;
  • report unlawful content to the competent authorities.

Zurich Airport Ltd. shall have sole discretion in determining whether a contribution violates this Netiquette. No correspondence will be entered into regarding such decisions.

Response Times

We respond to questions, comments, and messages as promptly as possible during regular business hours, Monday to Friday. Please note that, depending on the nature of the inquiry and current volume, delays may occur.

Language

Our official posts are generally published in German and/or English. In individual cases, we may also publish content in Swiss German. We may not be able to respond to comments in other languages; however, we will review them where necessary.

Final Remarks

By participating in our social media channels, you contribute to ensuring that these spaces remain places of respectful exchange. Thank you for your understanding and cooperation. If you have any questions regarding this Netiquette or our social media channels, please contact us by email at: socialmedia@zurich-airport.com.

Your Zurich Airport Ltd. Social Media Team